You all know that our society has changed, some for the good and some for the bad. I will argue that the changes in your home based businesses are for the better. Now you can leverage the power of technology to reach those people who before this technology were just not reachable to you. Allow me to bring you aboard with this ‘new school”.

So you ask just what has changed. Well as I stated before, our society has changed. So you also want to know why the old way of doing things will not work. The reason the old techniques use to work is because they were developed in a time of history when the country was just getting out of World War Two. Everyone was ebullient and very entrepreneurial and the development of the country’s first suburbs had just begun. Everyone loved their neighborhoods and really loved getting together for such things as picnics. So one-on-one meetings and home parties were the communication of the day and everyone accepted that form of communication. We trusted each other because we knew each other.

But today we are all very busy. You barely have time to get to know your neighbor let alone the people on the next street. And as you all know we all became very skeptical of anything new. We have attempted to fill this void by going online and meeting people there, thus the new school.

Now the trend is much stronger. Today, we are all online searching for information every day. One highly desired skill is learning how to position yourself in the pathway of consumption. Those who have mastered this skill have become millionaires, built huge organizations and generally redefined the shape of entire industries (like your home based business).

So I have said to you that opportunity waits. Even better, this will allow you to tailor your income according to how hard you wish to work. You simply can pick your income level; you need not work as hard as those millionaires.

Now do not get me wrong, when you start out, you surely have to exert effort in order to put these principles into action. Action is the only thing that will bring you results and if you are an entrepreneur, action is the only way. Just remember this type of strategy in growing your business allows you to scale your income and your work ethic, thus you can now find a balance that will allow you to achieve your chosen lifestyle. Make the effort and I can tell you from my personal experience that your rewards will be more than worth the effort. So always remember that “positioning “is your key and as always you must live well to be well.